Renata-A Príomhfheidhm: Pacáistíocht Seampú by Hsiao Che Hou

Renata-A Príomhfheidhm: Pacáistíocht Seampú by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2021

Renata-A Príomhfheidhm: Pacáistíocht Seampú

by Hsiao Che Hou

Client: Renata

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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The Design

About Renata-A Príomhfheidhm: Pacáistíocht Seampú

Is buidéal seampú é Renata-A a dearadh do bhranda cúraim gruaige. Déantar corp an bhuidéil le hábhar bithbhunaithe a tháirgtear ó ghais tae caite a bhailítear ó fheirmeoirí tae sa Téaváin. Cuireann an t-ábhar in ionad 40 faoin gcéad de phlaisteach peitriceimiceach agus cabhraíonn sé le hastaíochtaí carbóin a laghdú. Tá an buidéal chomh buanfasach le coimeádáin phlaisteacha traidisiúnta, is féidir é a athchúrsáil agus ní scaoileann sé substaintí tocsaineacha isteach san ithir tar éis a loscadh. Coinníonn an phacáistíocht seampú a dhéantar le sleachta luibhe Síneacha, agus léiríonn an dearadh téama an athghiniúna.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Renata-A Príomhfheidhm: Pacáistíocht Seampú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Renata-A Príomhfheidhm: Pacáistíocht Seampú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Renata-A Príomhfheidhm: Pacáistíocht Seampú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU