Airgead Pacáistíocht · 2021
Tanaka 1789 X Chartier Sake Blend 001 Príomhfheidhm: Pacáistíocht Buidéil Saqui
- Duais Airgid A' Design Award 2021 in Pacáistíocht
- CLIENT: Tanaka 1789 X Chartier
- Estimated Number of Design Views: 24,702
- Verification code 0283CF9FF1 · Verify this award
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About Tanaka 1789 X Chartier Sake Blend 001 Príomhfheidhm: Pacáistíocht Buidéil Saqui
Is é Tanaka 1789 X Chartier Sake Blend 001 an phacáistíocht do shraith cumaisc saqui. Iompraíonn an lipéad patrún greille dubh ar dhubh atá spreagtha ag ballaí Ghrúdlann Tanaka, sampla d'ailtireacht Kura ó thréimhse Edo. Priontáiltear an ghreille mar vearnaisí timpeall an bhuidéil agus déantar í a sheicheamhú i sraith heicseagán, siombail den eolaíocht chumhra. Úsáidtear dubh agus bán toisc go bhfuil na dathanna seo ag an dá bhranda, agus coimeádtar buidéil dhubha do shaqui préimhe. Nasctar an dá ainm i bpatrún crosach tríd an litir A atá roinnte eatarthu.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Tanaka 1789 X Chartier Sake Blend 001 Príomhfheidhm: Pacáistíocht Buidéil Saqui Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tanaka 1789 X Chartier Sake Blend 001 Príomhfheidhm: Pacáistíocht Buidéil Saqui ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Tanaka 1789 X Chartier Sake Blend 001 Príomhfheidhm: Pacáistíocht Buidéil Saqui a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
