Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin le Evgeniya Abramova

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin le Evgeniya Abramova.

AirgeadPacáistíocht· 2021

Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin

le Evgeniya Abramova

Cliant: Boo

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

25,922

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #114004

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin

Is éard atá i Boo ná dearadh pacáistíochta le haghaidh raon táirgí glantacháin atá dírithe ar theaghlaigh a bhfuil leanaí óga acu. Cuimsíonn an raon glóthach chun soithí agus bréagáin leanaí a ní le heaschur camaimíle, glóthach glantacháin urláir le heaschur aló véara agus spraeáil seomra folctha le heaschur crainn tae. Tá na táirgí bunaithe ar chomhábhair nádúrtha, gan ruaimeanna ná cumhráin. Bíonn lipéad muinchille crapthe i ndathanna éadroma ar gach buidéal plaisteach. Bíonn léaráidí de mhiocróib le feiceáil ar na lipéid, agus taispeánann gach táirge miocrób difriúil. Tugann réimsí soiléire an bhuidéil le fios go nglantar ar shiúl na frídíní.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Boo Príomhfheidhm: Pacáistíocht Táirgí Glantacháin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Toisí & Pacáistiú: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Clibeanna: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Teicneolaíocht Táirgthe: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Dúshlán Deartha: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Taighde: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspioráid: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Fad an Tionscadail: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Sreabhadh Oibríochta: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Paitinní: Copyrights belong to Evgeniya Abramova, 2019
Baill Foirne: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Creidiúintí Íomhá: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin