Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog le Elephant Design and Himalaya Wellness

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog le Elephant Design and Himalaya Wellness.

AirgeadPacáistíocht· 2021

Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog

le Elephant Design and Himalaya Wellness

Cliant: Himalaya Wellness

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

30,421

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #117150

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog

Masc Bileog Himalaya is dearadh pacáistíochta é do mhasc éadain bileog sa chatagóir cúraim phearsanta. Clúdaíonn an córas cúig leagan agus úsáideann sé pailéad dathanna geala, cló spraíúil agus nóta lárnach chugat féin. Cuireann léaráidí comhábhair nádúrtha an táirge i láthair i stíl bhog. Priontáiltear an sáisín in CMYK, bán agus ceithre dhath speisialta Pantone. Cuirtear bailchríoch le vearnais snasta spota ar an lógó agus ar an íomhá, agus tá an chuid eile den dromchla marbhlonrach. Tá sé i gceist ag an dearadh dul i bhfeidhm ar cheannaitheoirí óga i margaí domhanda.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Himalaya Sheet Mask Príomhfheidhm: Pacáistíocht Masc Éadain Bileog a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Toisí & Pacáistiú: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Clibeanna: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teicneolaíocht Táirgthe: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Dúshlán Deartha: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Taighde: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspioráid: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Fad an Tionscadail: The project started in September 2019 and finished in December 2020, in Singapore & India.
Sreabhadh Oibríochta: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Baill Foirne: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Creidiúintí Íomhá: All designs and images are created by Elephant Design.