Cré-umha Pacáistíocht · 2021
Tokinone Príomhfheidhm: Pacáiste Bia
- Duais Cré-umha A' Design Award 2021 in Pacáistíocht
- CLIENT: Zikkichi Co.,Ltd.
- Estimated Number of Design Views: 11,482
- Verification code A69BBEFC66 · Verify this award
Colors
About Tokinone Príomhfheidhm: Pacáiste Bia
Téacs Leabhair: Is dearadh pacáistíochta é Tokinone do Dorayaki, milseog thraidisiúnta Seapánach a dhéantar trí thaois pónairí a shanndlú idir pancóga. Cuireann leagan Tokinone uachtar ime agus blastanna mar thoradh agus tae glas leis. Úsáideann an patrún seacht ndath, ceann amháin do gach blas, le cruthanna randamacha a thugann le fios go bhfuil uigeacht bhog ann. Comhcheanglaíonn na dathanna agus na foirmeacha tagairtí sean agus nua, Seapánacha agus Iartharacha. Tá an bosca déanta as páipéar neamh-lonrach ardchaighdeáin a fhreagraíonn d'uigeacht na milseoige. Tugtar go leor spáis do gach cáca laistigh den bhosca. Is páipéar in-athchúrsáilte iad na codanna go léir agus is féidir iad a fhilleadh cothrom tar éis a n-úsáide.
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Tokinone Príomhfheidhm: Pacáiste Bia Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tokinone Príomhfheidhm: Pacáiste Bia ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Tokinone Príomhfheidhm: Pacáiste Bia riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Press Kit
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - Dimensions & Packaging
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - Tags
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- Production Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Design Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - Project Duration
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Operation Flow
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
