Pepsi New Year 2020 Pacáistiú Deochanna by PepsiCo Design and Innovation

Pepsi New Year 2020 Pacáistiú Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.

ÓrPacáistíocht· 2021

Pepsi New Year 2020 Pacáistiú Deochanna

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Óir A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Pacáistiú Deochanna

Is éard atá i Pepsi New Year 2020 ná sraith cannaí dí eagrán teoranta a cruthaíodh do shéasúr na hAthbhliana sa Rúis. Tá cló saincheaptha agus teachtaireacht ghearr ar gach canna, a tarraingíodh ó chultúr, ghreann agus thraidisiúin áitiúla. Tá na teachtaireachtaí pearsanta ó thaobh tuine de, ionas gur féidir le tomhaltóirí an ceann is ábhartha dóibh a roghnú. Tugann haischlib chomhroinnte na sraithe, a aistrítear mar "tóg Pepsi má", cuireadh d'idirghníomhaíocht ar na meáin shóisialta. Ceadaíonn an cur chuige solúbtha deartha an coincheap a oiriúnú do mhargaí áitiúla eile, ag leathnú agus ag pearsantú cheiliúradh na hAthbhliana.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Pepsi New Year 2020 Pacáistiú Deochanna Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pepsi New Year 2020 Pacáistiú Deochanna ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Pepsi New Year 2020 Pacáistiú Deochanna mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release