Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh le Genki Forest

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh le Genki Forest.

AirgeadPacáistíocht· 2021

Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh

le Genki Forest

Cliant: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119239

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh

Is éard atá in Alienergy ná pacáistíocht do dheoch fuinnimh gan siúcra. Úsáideann an dearadh canna caol alúmanaim ar leithead 58 mm, doimhneacht 58 mm agus airde 142 mm, a choinníonn 330 ml. Roghnaíodh alúmanam toisc gur féidir é a athchúrsáil agus a athúsáid go héifeachtach. Cruthaíonn fíor eachtrán, arna líníocht mar shíneadh ar lógó na branda, an phríomhghrafaic agus déantar é a athdhéanamh ar fud líne na dtáirgí. Tugann pailéad glan dathanna, línte díreacha, cruthanna geoiméadracha agus béim mhiotalach láithreacht láidir seilfe don channa. Aibhsíonn ordlathas an eolais an fhoirmle gan siúcra.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Alienergy Energy Drink PríomhFheidhm: Pacáistíocht Dí Fuinnimh a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Toisí & Pacáistiú: Width 58mm x Depth 58mm x Height 142mm
Clibeanna: Branding, Packaging, Can, 3D, Energy drink
Teicneolaíocht Táirgthe: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Dúshlán Deartha: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Taighde: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspioráid: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Fad an Tionscadail: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Sreabhadh Oibríochta: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Paitinní: Label Patent:202030509836.0 , 2020, China.
Baill Foirne: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Creidiúintí Íomhá: Creator: Gang Wang