East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2021
East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
Duais Airgid A' Design Award Winner in Pacáistíocht Category
Verified Award Winner
Verify Award Status for #119511The Design
About East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha
Is dearadh pacáistithe é East Travel do baijiu, biotáille traidisiúnta ghrúdaithe Shíneach. Úsáideann an buidéal foirm shimplí ghloine sorcórach atá áisiúil le haghaidh olltáirgeadh. Tá caidhp múnlaithe i gcruth cuilithíní uisce, tagairt don uisce ardchaighdeáin a úsáidtear le linn na grúdaireachta. Tá an lipéad déanta de pháipéar speisialta, agus tá an léaráid agus ainm an táirge cruachta le cré-umha. Tá an pacáistiú seachtrach déanta de bagáiste brúite, an snáithín a fhágtar tar éis don siúcra a bheith coipthe, ábhar a dhíscaoileann go nádúrtha. Tarraingíonn an dearadh ar chultúr tíre na Síne agus ar mhodhanna traidisiúnta grúdaireachta.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh East Travel Príomhfheidhm: Pacáistiú Deochanna Alcólacha a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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