Have A Good Tea Pacáistíocht Tae by Toshiki Okada

Have A Good Tea Pacáistíocht Tae by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

Have A Good Tea Pacáistíocht Tae

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea Pacáistíocht Tae

Is dearadh pacáistíochta é Have A Good Tea do thae blaistithe Seapánach a tháirgtear i seanchathair stairiúil Kawagoe. Coinníonn an bosca tae le blaiseanna bláth silíní agus bláth silíní oíche, déanta don séasúr breathnóireachta bláthanna silíní. Léiríonn léaráidí uiscedhatha lámhtharraingthe tírdhreach áitiúil, agus tá limistéar an lógó greanta go domhain chun é a scaradh ón saothar ealaíne cúlra. Tá an bosca éasca a láimhseáil, déanta de pháipéar ath-inúsáidte neamhlonrach ardchaighdeáin agus is féidir é a bhaint óna chéile lena athchúrsáil. Tá sé mar aidhm ag an dearadh cultúr an tae a chur in aithne do dhaoine óga.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Have A Good Tea Pacáistíocht Tae Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Have A Good Tea Pacáistíocht Tae ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Have A Good Tea Pacáistíocht Tae riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada