Diablo Black Lipéad Fíona by Ximena Ureta

Diablo Black Lipéad Fíona by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2021

Diablo Black Lipéad Fíona

by Ximena Ureta

Client: Concha y Toro

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #119906

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Colors

The Design

About Diablo Black Lipéad Fíona

Is lipéad fíona é Diablo Black a cruthaíodh d'fhíon Sileach ó réigiún Maule. Léiríonn an lipéad an Diabhal mar an bpríomhfhíor, ag cur in iúl carachtar dorcha, mistéireach agus sofaisticiúil. Tá an lipéad cónúil clóite le fritháireamh i seacht ndath speisialta ar stoc féinghreamaitheach, agus tá bailchríoch curtha air le scragall óir maite, stampáil agus vearnais UV sróil. Bhí gá le tástálacha arís agus arís eile chun na dathanna a chló os cionn an scragaill óir lonrach, sa chaoi is go bhfeictear an aghaidh idir dhathanna dubha, dearga agus óir le cuma dhóite. Ceanglaíonn an dearadh traidisiún an fhíona le spiorad branda nua-aimseartha.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Diablo Black Lipéad Fíona Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Diablo Black Lipéad Fíona ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Diablo Black Lipéad Fíona a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez