Airgead Pacáistíocht · 2021
Solemici Packaging Príomhfheidhm: Pacáistiú Táirgí Feola
- Duais Airgid A' Design Award 2021 in Pacáistíocht
- CLIENT: Dmitry Kultygin
- Estimated Number of Design Views: 24,278
- Verification code 4DD439295E · Verify this award
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About Solemici Packaging Príomhfheidhm: Pacáistiú Táirgí Feola
Is dearadh pacáistithe é Solemici do bhia sócúlach Iodálach ar nós salami agus prosciutto. Déanann an dearadh comparáid idir blas an táirge agus sárshaothair na hEalaíne Athbheochana. Is trádaire plaisteach é an príomhphacáiste atá clóite le huigeacht mharmair. Táirgtear an ceanntásc páipéir le clódóireacht fhritháireamh agus stampáil scragaill óir, rud a thacaíonn le carachtar préimhe an táirge. Tá an trádaire 225 mm ar airde agus 123 mm ar leithead. Cuidíonn dathanna geala agus sonraí codarsnacha leis an táirge seasamh amach ar sheilf an tsiopa. Léiríonn an dearadh meas ar mhodhanna traidisiúnta táirgthe freisin.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Solemici Packaging Príomhfheidhm: Pacáistiú Táirgí Feola Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Solemici Packaging Príomhfheidhm: Pacáistiú Táirgí Feola ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Solemici Packaging Príomhfheidhm: Pacáistiú Táirgí Feola a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
