Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna le Tingting Wang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna le Tingting Wang.

Cré-umhaPacáistíocht· 2021

Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna

le Tingting Wang

Cliant: High-tech MengNiu Dairy (Beijing)CO.,LTD

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

11,744

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #121519

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna

Téacs Leabhair: Is pacáiste buidéil é Yoyic Huojunpaopao atá deartha do dheoch dhrithleach ina bhfuil probhaitigh bheo. Cuireann an deoch bactair lachtaice dhrithleacha le probhaitigh bheo, agus tá siúcra íseal agus saor ó shaill inti. Tá an buidéal déanta as PET an-trédhearcach chun uigeacht na gloine a thabhairt, le cruth éadrom, tanaí agus toilleadh 388 milliliotar. Baintear úsáid as carachtar trom peannaireachta Síneach agus grafaicí bolgán ar an lipéad chun beocht a chur in iúl. Tá sé mar aidhm ag an dearadh blas agus sláinte araon a léiriú. Díoltar an buidéal i siopaí áise faoi choinníollacha slabhra fuar chun na probhaitigh a choinneáil gníomhach.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yoyic Huojunpaopao Príomhfheidhm: Pacáistíocht Buidéal Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Toisí & Pacáistiú: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Clibeanna: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Teicneolaíocht Táirgthe: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Dúshlán Deartha: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Taighde: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspioráid: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Fad an Tionscadail: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Sreabhadh Oibríochta: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Paitinní: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Baill Foirne: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Creidiúintí Íomhá: .