Iarann Pacáistíocht · 2021
Chef's Lipéad Beorach
- Duais Iarainn A' Design Award 2021 in Pacáistíocht
- CLIENT: atelier ANII
- Estimated Number of Design Views: 12,263
- Verification code 1FEE0C0414 · Verify this award
Colors
About Chef's Lipéad Beorach
Is lipéad é Chef's a dhearadh do bheoir chomhoibríoch a chruthaigh cócaire, fíonadóir agus grúdairí le chéile. Comhcheanglaíonn an bheoir seo tréithe ón bheoir agus ón bhfíon, agus tá sí ceaptha don mhargadh ardbhia. Leanann an lipéad teanga amhairc na lipéad fíona trí leagan amach íostarraingtheach, ábhair ardchaighdeáin agus clófhoireann galánta a bhfuil blas nua-aimseartha agus clasaiceach araon inti. Ba é an éide traidisiúnta cócaire, seaicéad dhá bhrollach bán le cnaipí dubha, a spreag an dearadh, agus tugann líne órga blas feabhsaithe don iomlán. Baintear úsáid as clódóireacht fritháirimh, scragall óir agus vearnais tríthoiseach ar pháipéar neamhbhrataithe le snáithín.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Chef's Lipéad Beorach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Chef's Lipéad Beorach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Chef's Lipéad Beorach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Dimensions & Packaging
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Tags
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Production Technology
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Design Challenge
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Research
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Inspiration
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Project Duration
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Operation Flow
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
