Hankol Liquor Dearadh Pacáistíochta by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Dearadh Pacáistíochta by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

Hankol Liquor Dearadh Pacáistíochta

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Hankol Liquor Dearadh Pacáistíochta

Is dearadh pacáistíochta é Hankol Liquor do bhiotáille blas-anlainn. Tagraíonn an t-ainm Hankol do dhuine a ólann go dána agus go sona sásta, rud a léiríonn spiorad an bhranda atá dírithe ar dhaoine. Tá an buidéal imlínithe le línte láidre simplí, agus léirítear an lógó ar an taobh tosaigh. Comhtháthaíonn foirmeacha deimhneacha agus diúltacha scáthchruth an bhunaitheora isteach san fhoirm dhiúltach, ag cur an chéad rúin a bhí ag an mbranda i gcuimhne. Úsáidtear peannaireacht Shíneach agus séala sa chló chun carachtar cultúrtha oirthearach a chur i láthair. Tá an bosca seachtrach déanta as ábhar EPP atá neamhdhíobhálach don chomhshaol.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hankol Liquor Dearadh Pacáistíochta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hankol Liquor Dearadh Pacáistíochta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hankol Liquor Dearadh Pacáistíochta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020