Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta le Bold Brands

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta le Bold Brands.

AirgeadPacáistíocht· 2021

Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta

le Bold Brands

Cliant: Bold Brands

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #122875

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta

Is dearadh pacáistithe é Beer Mail do raon beoracha ceardaíochta. Tá na lipéid deartha ar chruth stampaí poist, tagairt d'ainm an bhranda agus do cháilíocht inbhailithe na stampaí. Iompraíonn gach cineál léaráid chomhghreamaithe a nascann eilimintí nach mbaineann le chéile ar an gcéad amharc. Tá na comhábhair a úsáidtear sa bheoir folaithe laistigh de na léaráidí, ionas gur féidir leis an tomhaltóir cuardach a dhéanamh orthu. Díoltar an bheoir i mbuidéil ghloine 330 ml le lipéid chlóite go digiteach agus i gcannaí clóite 500 ml. Léiríonn an dearadh cainníochtaí táirgthe beaga an raoin.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Beer Mail by Volfas Engelman Príomhfheidhm: Pacáistiú Beorach Ceardaíochta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Toisí & Pacáistiú: 500 ml cans HD printed.
330 ml glass bottles with labels.
Clibeanna: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teicneolaíocht Táirgthe: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Dúshlán Deartha: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Taighde: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspioráid: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Fad an Tionscadail: This project started in January 2020 and is still ongoing adding a new variety every other month.
Sreabhadh Oibríochta: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Baill Foirne: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Creidiúintí Íomhá: Illustrations & Visuals: Sandra Ramoskaite