OHO Lentil Chips Pacáistíocht Sceallóg by Bold Brands

OHO Lentil Chips Pacáistíocht Sceallóg by Bold Brands is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

OHO Lentil Chips Pacáistíocht Sceallóg

by Bold Brands

Client: Bold Brands

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About OHO Lentil Chips Pacáistíocht Sceallóg

Is dearadh pacáistíochta é OHO Lentil Chips do sheanc bunaithe ar lintilí. Tomhaiseann an mála 190 x 250 x 50 mm agus tá sé clóite ar pholapróipiléin trí fhleicseagrafaíocht le vearnais tadhaill páipéir. Cuireann cúlra páipéir chraft in ionad na ndathanna geala is coitianta i gcatagóir na seaic, rud a thugann cuma nádúrtha don phacáiste. Cuireann eilimintí grafacha maisithe carachtar spraíúil leis, agus taispeántar na blasanna trí íomhánna grianghrafadóireachta ardchaighdeáin. Fágann an teaglaim seo go bhfuil an táirge éasca a aithint agus cuireann sé i láthair é mar rogha sheaic níos sláintiúla.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh OHO Lentil Chips Pacáistíocht Sceallóg Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh OHO Lentil Chips Pacáistíocht Sceallóg ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh OHO Lentil Chips Pacáistíocht Sceallóg riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite