Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir by Natalya Bilousova

Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir

by Natalya Bilousova

Client: Tsarsky Reserve

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir

Is é an aidhm atá leis an bpacáiste do tháirgí leathchríochnaithe reoite ná íomhá mhealltach de bhranda a chruthú a sheachnaíonn amhairc thraidisiúnta le haghaidh bia a bheith ar phláta. Roghnaíodh an réiteach bunaithe ar phatrún mar an réiteach a fhágann go mbaineann súile tomhaltóra taitneamh as an mbia cheana féin. Is cinnte go bhfuil na dathanna a úsáidtear chun ionadaíocht a dhéanamh inaitheanta i measc na ndearaí bia eile. Ina theannta sin, cuireann simplíocht foirmeacha sa dearadh seo béim ar an gcur chuige comhaimseartha agus ag an am céanna leagann sé béim ar smaoineamh na uilíochta. Mar thoradh air sin, déanann an dearadh seo an táirge éasca a thaitin le lucht féachana éagsúla

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Tsarsky Reserve Pacáistithe É Pacáistiú Páipéir riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client