Bel Gusto Príomhfheidhm: Pacáistíocht Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2021
Bel Gusto Príomhfheidhm: Pacáistíocht Pasta
Client: Sot F&d
Duais Airgid A' Design Award Winner in Pacáistíocht Category
Verified Award Winner
Verify Award Status for #123472The Design
About Bel Gusto Príomhfheidhm: Pacáistíocht Pasta
Is dearadh pacáistíochta é Bel Gusto do líne de phasta úr déanta as cruithneacht dhúram. Tá an phacáistíocht deartha mar bheart poist a seoladh ón Iodáil. Úsáidtear stampaí poist, postmharcanna, léaráidí lámhtharraingthe de láithreacha stairiúla Iodálacha agus aithris ar pháipéar craft. Ligeann fuinneog féachana don cheannaitheoir an pasta laistigh den bhosca a fheiceáil roimh cheannach. Scarann stríoca daite den sáithiú agus den ghile chéanna na cruthanna éagsúla pasta laistigh den líne. Priontáiltear na pacáistí ar scannán PET le vearnais roghnaitheach.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Bel Gusto Príomhfheidhm: Pacáistíocht Pasta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Bel Gusto Príomhfheidhm: Pacáistíocht Pasta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Bel Gusto Príomhfheidhm: Pacáistíocht Pasta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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