ZhuoQing Pacáistíocht Tae by Tiger Pan is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.

ÓrPacáistíocht· 2021

ZhuoQing Pacáistíocht Tae

by Tiger Pan

Client: Tasly Holding Group

Duais Óir A' Design Award Winner in Pacáistíocht Category

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The Design

About ZhuoQing Pacáistíocht Tae

Is dearadh pacáistíochta é ZhuoQing le haghaidh púdar úscra tae Pu'er meandarach. Baintear an púdar trí phróiseas fada agus tuaslagann sé go hiomlán in uisce gan aon fhuíoll. Tá an bosca seachtrach déanta de stánphláta, an bosca inmheánach de pháipéar, agus tá na riaranna aonair fillte i scragall alúmanaim. Is féidir an cartán caol tarraingthe amach a oscailt agus a choinneáil le lámh amháin, agus coinníonn an struchtúr in-athoscailte an pacáiste éasca le hiompar agus le húsáid. Tá na grafaicí bunaithe ar phatrúin bhróidnéireachta tíre ó Yunnan agus léiríonn siad radhairc de chur agus de phiocadh tae.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh ZhuoQing Pacáistíocht Tae Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh ZhuoQing Pacáistíocht Tae ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh ZhuoQing Pacáistíocht Tae mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu