Mazurro Pacáistiú Caife by 19 Poludnik Agencja Reklamowa

Mazurro Pacáistiú Caife by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2021

Mazurro Pacáistiú Caife

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Mazurro Pacáistiú Caife

Is dearadh pacáistithe do chaife é Mazurro. Tá an dearadh bunaithe ar phatrún grafach sainiúil atá tógtha ar an litir M. Tugann an patrún cuma láidir cheannasach do na málaí caife. Cuidíonn an fhoirm gheoiméadrach mhionlaithe agus na codarsnachtaí láidre leis na málaí seasamh amach ar sheilfeanna siopaí. Tá inspioráid faighte ag an bpatrún ó obair Josef Hoffmann, duine de bhunaitheoirí Cheardlann Vín, a raibh tionchar ag a fhoirmeacha simplí ar an luath-nua-aoiseachas. Clóbhuailtear na málaí trí phriontáil fhleicseagrafach. Cuirtear trí bhlas ar fáil, gach ceann acu le dath éagsúil agus fo-phrionta bán a chruthaíonn éifeacht mhiotalach i réimsí roghnaithe.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Mazurro Pacáistiú Caife Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Mazurro Pacáistiú Caife ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Mazurro Pacáistiú Caife as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020