Jinlongquan Yanzhi Pacáistithe le Jin Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Jinlongquan Yanzhi Pacáistithe le Jin Zhang.

IarannPacáistíocht· 2022

Jinlongquan Yanzhi Pacáistithe

le Jin Zhang

Cliant: InBev jinlongquan beer (Hubei)

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #126388

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Jinlongquan Yanzhi Pacáistithe

Tá branda Jinlongquan i Hubei ar feadh níos mó ná 40 bliain. An uair seo, cruthaíonn sé sraith beorach ar féidir leo cultúr Hubei a léiriú. Úsáideann an dearthóir peannaireacht na Síne chun cultúr na canúintí a chur in iúl. Ag an am céanna, péinteann sé na foirgnimh agus an córas uisce is ionadaí i Hubei (tá sé de cháil ar Hubei a bheith ina chúige leis na mílte locha), carachtair agus radhairc tomhaltais, agus comhtháthaíonn sé níos mó blas saoil agus tuiscint faisin. Is féidir le daoine labhairt faoin gcanúint ar an mbuidéal. Féach ar do bhaile dúchais sa léaráid chun cur leis an idirghníomhú le tomhaltóirí.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Jinlongquan Yanzhi Pacáistithe Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Jinlongquan Yanzhi Pacáistithe ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Jinlongquan Yanzhi Pacáistithe as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Toisí & Pacáistiú: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Clibeanna: Beer, Hubei, dialect, illustration, Calligraphy, China
Teicneolaíocht Táirgthe: Glass bottle aluminized paper
Dúshlán Deartha: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Taighde: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspioráid: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Fad an Tionscadail: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Sreabhadh Oibríochta: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Paitinní: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Baill Foirne: Creative director: Jin Zhang