Zhen Hao E Pacáistíocht Bia Madraí le Yuchen Han

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Zhen Hao E Pacáistíocht Bia Madraí le Yuchen Han.

IarannPacáistíocht· 2022

Zhen Hao E Pacáistíocht Bia Madraí

le Yuchen Han

Cliant: Ningbo Xuanmengzhi Trading Company Ltd.

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #126938

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Zhen Hao E Pacáistíocht Bia Madraí

Is sraith pacáistíochta é Zhen Hao E le haghaidh bia madraí agus sneaiceanna madraí. Tarraingíonn an dearadh ar chultúr na Síne trí mhadraí a chur i láthair mar impirí ársa ó aoiseanna éagsúla. Sa tSín, is minic a dhéantar cur síos ar úinéirí madraí mar oifigigh a fhónann dá bpeataí, agus is é an smaoineamh seo a mhúnlaíonn na léaráidí. Léiríonn carachtair chartúin madraí an grúpa méide, ag scaradh madraí beaga ó mhadraí meánmhéide agus móra. Scarann dathanna éagsúla bia madraí ó sneaiceanna, ionas go bhfuil an raon éasca le tuiscint. Úsáidtear páipéar athchúrsáilte, páipéar rocach agus málaí scragaill alúmanaim.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Zhen Hao E Pacáistíocht Bia Madraí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Zhen Hao E Pacáistíocht Bia Madraí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Zhen Hao E Pacáistíocht Bia Madraí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Toisí & Pacáistiú: 28.5*21cm
20*30cm
20*36cm
23*40cm
Clibeanna: Dog food, Oriental style, Package Design, Cartoon Dog
Teicneolaíocht Táirgthe: Recycled paper, corrugated paper, aluminium foil bag.
Dúshlán Deartha: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Taighde: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspioráid: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Fad an Tionscadail: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Sreabhadh Oibríochta: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.