Cré-umha Pacáistíocht · 2022
Guangliang 59Plus Flying CoBranded Pacáistíocht Biotáille
by Wei Xu, Yonghui Dong and Rui Wang
- Duais Cré-umha A' Design Award 2022 in Pacáistíocht
- CLIENT: Sichuan Guangliang Wine Industry Co., Ltd.
- Estimated Number of Design Views: 10,559
- Verification code D214239F4C · Verify this award
Colors
About Guangliang 59Plus Flying CoBranded Pacáistíocht Biotáille
Is pacáistíocht biotáille eagrán teoranta é Guangliang 59Plus Flying, a cruthaíodh i gcomhar leis an Músaem Dunhuang. Cuireann an dearadh gnéithe de fhriosanna balla Dunhuang le híomháineachas aeraspáis na Síne le chéile chun iniúchadh na cruinne a chur in iúl. Léiríonn maisíocht Apsara ag eitilt agus spásaire agus a méara ag teagmháil, ag nascadh an traidisiúin leis an eolaíocht nua-aimseartha. Tá an buidéal bán agus tréshoilseach. Aithrisíonn péint scaoite spraeáilte uigeacht an aoil (jade). Taispeánann próiseas dó ard-bheachtais lasrach maisiúcháin lánchoirp an mhaisíocht timpeall ar chorp iomlán an bhuidéil.
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Guangliang 59Plus Flying CoBranded Pacáistíocht Biotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Guangliang 59Plus Flying CoBranded Pacáistíocht Biotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Guangliang 59Plus Flying CoBranded Pacáistíocht Biotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Press Kit
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
