Lineage de La Foliole Pacáistiú Tae by Tiger Pan

Lineage de La Foliole Pacáistiú Tae by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.

ÓrPacáistíocht· 2022

Lineage de La Foliole Pacáistiú Tae

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Duais Óir A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner
Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Pacáistiú Tae

Is dearadh pacáistithe é Lineage de La Foliole le haghaidh úscra tae Pu'er. De ghnáth, bíonn suas le naoi gcéim láimhe ag teastáil ó thae Pu'er, ach ligeann an t-úscra tae don bhlas a bheith bainte sult as trí mhodh eastósctha níos tapúla. Tá deilbhín i gcruth duilleog tae ar an bpacáistiú le huigeacht ghráinneach, a thagraíonn d'eastóscadh an úscra ó dhuilleoga móra Pu'er. Tá carachtair Shíneacha sa chlófhoireann Song Ti leagtha amach i bhfoirmeacha éagsúla chun tuin chlasaiceach a thabhairt. Tá línte agus eilimintí roghnaithe stampáilte le hór, agus tá na léaráidí frámaithe in ór.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Lineage de La Foliole Pacáistiú Tae Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lineage de La Foliole Pacáistiú Tae ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Lineage de La Foliole Pacáistiú Tae mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu