Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní le Tiger Pan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní le Tiger Pan.

Cré-umhaPacáistíocht· 2022

Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní

le Tiger Pan

Cliant: Shuanghui Group

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #130897

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní

Téacs an Leabhair: Is dearadh pacáistíochta é Athbhrandáil Shuanghui do tháirge liamhás bruite a dhíoltar sa tSín. Coinníonn an t-athdhearadh eilimintí bunaidh na branda agus cuireann sé grafaicí geoiméadracha in ionad íomhánna picteilín, ionas gur féidir an phacáiste a aithint ó chian. Simplítear amharcanna den táirge ó uillinneacha éagsúla agus i dteaglaimí éagsúla ina gcruthanna cruinnithe. Scarann trí ghrúpa dathanna geala na blastanna éagsúla óna chéile. Cuidíonn leagan amach soiléir eolais agus córas aonchineálach sraithe le ceannaitheoirí an mhír atá uathu a aimsiú go tapa. Leanann an litreoireacht nua branda stua séimh.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Shuanghui Rebrand Feidhm Bhunúsach: Pacáistíocht Ispíní riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Toisí & Pacáistiú: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Clibeanna: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teicneolaíocht Táirgthe: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Dúshlán Deartha: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Taighde: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspioráid: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Fad an Tionscadail: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Sreabhadh Oibríochta: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Baill Foirne: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Creidiúintí Íomhá: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu