Iarann Pacáistíocht · 2022
BeeHacchee Pacáistíocht Toirtín
- Duais Iarainn A' Design Award 2022 in Pacáistíocht
- CLIENT: Kiyomasa Seika Co.
- Estimated Number of Design Views: 9,853
- Verification code A3C48DAD67 · Verify this award
Colors
About BeeHacchee Pacáistíocht Toirtín
Is dearadh pacáistíochta é BeeHacchee do thoirtín cáise meala. Tá an bosca sé-cheardach agus cuireann sé coirceog beach i gcuimhne duit, ag tabhairt cruth amhairc do choincheap na meala. Tá an pacáiste déanta as píosa amháin cairtchláir agus tomhaiseann sé 224 mm ar leithead, 195 mm ar doimhneacht agus 44 mm ar airde. Tugann páipéar craft tuiscint neamhfhoirmiúil, sochurtha, agus cuireann imlíne bhuí atá clóite trasna an dromchla codarsnacht leis. Tá clódóireacht bhuí ar pháipéar craft deacair, mar go n-imíonn an dath isteach sa pháipéar, agus mar sin fostaíodh comhpháirtí clódóireachta an-oilte chun an toradh a bhí beartaithe a bhaint amach.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh BeeHacchee Pacáistíocht Toirtín Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh BeeHacchee Pacáistíocht Toirtín ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh BeeHacchee Pacáistíocht Toirtín as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Dimensions & Packaging
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Tags
- Package, cardboard, kraft paper, hexagon, sweets, cake
- Production Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Design Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Project Duration
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Operation Flow
- This package is made of a single piece of cardboard.
- Patents
- Copyrights belong to Shingo Furusho.
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.
