Voila Cool Stuff Pacáistiú Uachtar Reoite le Kamal Rizk - Bold Branding

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Voila Cool Stuff Pacáistiú Uachtar Reoite le Kamal Rizk - Bold Branding.

IarannPacáistíocht· 2022

Voila Cool Stuff Pacáistiú Uachtar Reoite

le Kamal Rizk - Bold Branding

Cliant: Voila Dessert Shop

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #131926

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Voila Cool Stuff Pacáistiú Uachtar Reoite

Is sraith pacáistí é seo le haghaidh 9 ndearadh blas uachtar reoite, aontaithe faoi lógó suaitheanta amháin, ina ndéanann an dearthóir cur i láthair uachtar reoite a athmhúnlú. Chruthaigh sé téama nua trína ndéanann sé na blasanna éagsúla a athshamhlú i bhfoirm torthaí siombalacha agus patrúin neachtair, clóghrafaíocht bhunaidh, agus dathanna úra ábhartha freisin a chuireann béim ar na heilimintí dearaidh. Déanann an dearadh coincheap an bhlais a athchruthú go simplí tríd an deilbhín teanga a úsáidtear sa raon go léir agus taispeánann sé bealach eile chun é a bhrath.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Voila Cool Stuff Pacáistiú Uachtar Reoite Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Voila Cool Stuff Pacáistiú Uachtar Reoite ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Voila Cool Stuff Pacáistiú Uachtar Reoite as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Toisí & Pacáistiú: Various Tapered Paper Ice Cream Containers
Clibeanna: branding, packaging, packaging, illustration, typography, icecream, identity
Teicneolaíocht Táirgthe: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Dúshlán Deartha: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Taighde: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspioráid: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Fad an Tionscadail: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Sreabhadh Oibríochta: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Baill Foirne: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager