From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna le Shoichiro Takei and Eriko Kunikata

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna le Shoichiro Takei and Eriko Kunikata.

AirgeadPacáistíocht· 2022

From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna

le Shoichiro Takei and Eriko Kunikata

Cliant: Yamazaki Baking Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #133393

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna

Ó Fhoraois na Rusk pacáistiú deartha do shneaic rusk a dhíoltar in ollmhargaí agus i miondíoltóirí ollmhóra sa tSeapáin. Tá an dearadh bunaithe ar shaol leabhair phictiúrtha agus taispeánann sé ainmhithe a chónaíonn i bhForaois na Rusk. Cruthaítear gach carachtar ainmhí ón rusk féin, á ghrianghrafadh mar fhíortháirge seachas á chruthú le grafaic ríomhaire. Coigeartaíodh méid na súl, an tsróin agus an bhéil ina milliméadair chun gach carachtar a dhéanamh tarraingteach. Tá tomhas an phacáiste 140 faoi 210 faoi 40 milliméadar. Is féidir ainmhithe nua a chur leis de réir mar a thugtar isteach blasanna nua.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh From the Forest of Rusk Príomhfheidhm: Pacáistiú Sneaiceanna a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Toisí & Pacáistiú: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Clibeanna: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teicneolaíocht Táirgthe: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dúshlán Deartha: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Taighde: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inspioráid: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Fad an Tionscadail: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Sreabhadh Oibríochta: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Paitinní: Copyrights belong to KATAL SEVEN Co., Ltd.
Baill Foirne: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Creidiúintí Íomhá: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)