Shengming Shijia Bosca Bronntanais Tae by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Bosca Bronntanais Tae by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Shengming Shijia Bosca Bronntanais Tae

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Shengming Shijia Bosca Bronntanais Tae

Is bosca bronntanais tae é Shengming Shijia a chuireann radharcanna áitiúla atá ceangailte le cultúr an tae i láthair. Athchruthaíonn an bosca seachtrach an radharc ar a dtugtar Trí Linnte ag Frithchaitheamh na Gealaí, déanta as páipéar le teicnící priontála agus stampála. Is é gorm dúigh an príomhdhath, a mheabhraíonn an oíche. Tagann dhá leath chuasacha ar an mbosca seachtrach le chéile chun gealach lán a chruthú sula n-osclaítear an pacáiste. Tarraingítear an bosca seachtrach amach ó dhá thaobh, ag nochtadh priontaí gealaí cruinne atá leagtha amach go néata ar an mbosca inmheánach. Nascann an dearadh radharc áitiúil cáiliúil le meon ciúin an bhlaiseadh tae.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Shengming Shijia Bosca Bronntanais Tae Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shengming Shijia Bosca Bronntanais Tae ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Shengming Shijia Bosca Bronntanais Tae a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release