Zaotu Shaofang Pacáistíocht Bhiotáille by Bo Gao

Zaotu Shaofang Pacáistíocht Bhiotáille by Bo Gao is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Zaotu Shaofang Pacáistíocht Bhiotáille

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Zaotu Shaofang Pacáistíocht Bhiotáille

Is dearadh pacáistíochta é Zaotu Shaofang le haghaidh biotáille a dhéantar le beantonít bán, cré a chuirtear leis an láib sa chlais choipeadh. Úsáideann an phacáistíocht bán an bheantonít mar an dath is mó. Cuirtear sléibhte, solas na gréine, néalta, uisce, crainn agus éin le chéile in eite atá cruthaithe cosúil leis na carachtair Shíneacha don bheantonít. Léiríonn an eite timpeallacht déantúsaíocht an fhíona agus príomhghné an táirge. Osclaíonn an bosca ón lár go clé agus go deas, agus bogann an bosca istigh ar aghaidh le haghaidh taispeántais. Tá an bosca déanta de pháipéar speisialta le órú, agus tá an buidéal gloine spraeáilte bán le eite bácáilte.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Zaotu Shaofang Pacáistíocht Bhiotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Zaotu Shaofang Pacáistíocht Bhiotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Zaotu Shaofang Pacáistíocht Bhiotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao