Shijian Chuxin Pacáistiú Tae by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.
ÓrPacáistíocht· 2022
Shijian Chuxin Pacáistiú Tae
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Duais Óir A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Shijian Chuxin Pacáistiú Tae
Is dearadh pacáistithe do thae é Shijian Chuxin. Úsáideann an dearadh léaráidí a fuair inspioráid ó ghairdíní tae éiceolaíocha Guizhou, froganna, fáinleoga, piocadóirí tae agus Abhainn Chishui. Léiríonn na léaráidí i stíl na Síne éiceolaíocht an cheantair táirgthe agus tugann siad teanga amhairc ar leith don bhranda, atá dírithe ar thomhaltóirí níos óige. Tá an páipéar fillte déanta as páipéar speisialta bán agus tá na léaráidí clóite air. Tá an bosca críochnaithe le clódóireacht léasair agus stampáil the óir, agus tomhaiseann sé 300 faoi 120 faoi 80 milliméadar. Osclaítear an bosca go héasca, agus oireann na hábhair shimplí don olltáirgeadh.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Shijian Chuxin Pacáistiú Tae Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shijian Chuxin Pacáistiú Tae ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Shijian Chuxin Pacáistiú Tae mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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