Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille le Luo Heng

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille le Luo Heng.

AirgeadPacáistíocht· 2022

Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille

le Luo Heng

Cliant: Laboratory and Hopeful

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

17,198

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #133947

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille

Is éard atá i nGuizhou Moutai Maoyuan Jiu ná dearadh pacáistithe do bhiotáille Shíneach. Tá an buidéal déanta as gloine le próiseas gaineamhphléasctha agus lógó órbhándearg brúphriontáilte. Tá muineál an bhuidéil críochnaithe le próiseas spraeála miotail, agus tá barr an chlúdaigh brúphriontáilte le gloine bhréige. Úsáideann an bosca amuigh stampáil the agus brúphriontáil. Is iad glas dorcha agus ór an príomhscéim dathanna. Tagraíonn na patrúin toinne d'Abhainn Chishui a úsáidtear sa táirgeadh, agus leanann bandia eitilte ar an gclúdach agus corr éisc le géaga giúise ar an muineál móitífeanna traidisiúnta Síneacha.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Guizhou Moutai Maoyuan Jiu Feidhm: Pacáistiú Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Toisí & Pacáistiú: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Clibeanna: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teicneolaíocht Táirgthe: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Dúshlán Deartha: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Taighde: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspioráid: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Fad an Tionscadail: The project started in November 2019 in Jiangxi and finished.
Sreabhadh Oibríochta: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Baill Foirne: Luo Heng
Creidiúintí Íomhá: Luo Heng