Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille le Luo Heng

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille le Luo Heng.

AirgeadPacáistíocht· 2022

Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille

le Luo Heng

Cliant: Laboratory and Hopeful

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

17,668

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #133952

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille

Wuliang Image, is dearadh pacáistíochta biotáille é a cruthaíodh do bhranda Baijiu Síneach. Faigheann cruth an bhuidéil a inspioráid ó bhuidéal na Gealaí ó Ríshliocht Ming, agus tugann an corp cruinn le tuiscint an ghealach lán agus smaoineamh an athaontaithe. Fillfeann línte cuartha agus stríoca tonnta uisce timpeall an bhuidéil ar nós síoda. Déantar an corp gloine a ghaineamhphléascadh agus iompraíonn sé lógó órchopair rilíofa, agus úsáideann barr an bhuidéil próiseas leictriphlátála miotail matúil. Déantar an bosca as aicrileach óir sioctha le miotal fóirithinte agus stampáil te. Tacaíonn an uigeacht talún tréshoilseach le greim seasmhach compordach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Wuliang Image Príomhfheidhm: Pacáistíocht Bhiotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Toisí & Pacáistiú: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Clibeanna: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teicneolaíocht Táirgthe: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Dúshlán Deartha: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Taighde: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspioráid: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Fad an Tionscadail: The project started in September 2021 in Torino and finished.
Sreabhadh Oibríochta: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Baill Foirne: Luo Heng
Creidiúintí Íomhá: Luo Heng