Li Beer Pacáistiú Beorach le China Resources Snow Breweries

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Li Beer Pacáistiú Beorach le China Resources Snow Breweries.

ÓrPacáistíocht· 2022

Li Beer Pacáistiú Beorach

le China Resources Snow Breweries

Cliant: China Resources Snow Breweries

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #136752

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Li Beer Pacáistiú Beorach

Is dearadh pacáistithe bronntanais le haghaidh beorach é Li. Faigheann an buidéal gloine a chruth ón mbuidéal potaireachta Shuang-Er-Ni-Yu a nochtadh ag láithreán cultúrtha Yangshao. Tá snoíodóireacht ar an dromchla atá cosúil le cuilithíní uisce agus stríoca éisc thraidisiúnta. Cuirtear teicníc chabhraithe i bhfeidhm ar an bpacáiste, ionas gur féidir an t-uigeacht a bhrath le teagmháil. Cuireann íomhánna galánta agus clófhoirne ársa braistint staire leis. Osclaítear an pacáiste tríd an séala barr a stróiceadh de. Ceiliúrann an dearadh stair luath na grúdaireachta beorach sa tSín agus an t-oideas traidisiúnta Síneach a úsáidtear don bheoir atá istigh.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Li Beer Pacáistiú Beorach Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Li Beer Pacáistiú Beorach ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Li Beer Pacáistiú Beorach mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Toisí & Pacáistiú: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Teicneolaíocht Táirgthe: The bottle is made of glass.
Dúshlán Deartha: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Taighde: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspioráid: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Fad an Tionscadail: The project started in 2020 and finished in June, 2021.
Sreabhadh Oibríochta: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.