Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna by PepsiCo Design and Innovation

Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna

Is dearadh pacáistíochta é Aqua Minerale Redesign do bhranda uisce buidéil a dhíoltar sa Rúis. Clúdaíonn an t-athdhearadh an croíraon agus na fo-línte blaistithe araon, ag tabhairt an phunainne le chéile faoi aon chóras aitheantais amhairc amháin. Tá an coincheap bunaithe ar an smaoineamh gur foinse beatha é an t-uisce, rud a chuirtear in iúl trí fhoirmeacha sreabhacha agus línte grástúla. Cuireann an dearadh aontaithe an raon i gcomhchuibheas agus feabhsaíonn sé infheictheacht an táirge ar an tseilf. Is é an rún ná tacú le tomhaltóirí ar mian leo mothú cothromaíochta a choinneáil le linn laethanta gnóthacha.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Aqua Minerale Redesign Feidhm: Pacáistíocht Deochanna a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release