Lay's Smiles Campaign Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.
Cré-umhaPacáistíocht· 2022
Lay's Smiles Campaign Pacáistíocht Bia
by PepsiCo Design and Innovation
Duais Cré-umha A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Lay's Smiles Campaign Pacáistíocht Bia
Is dearadh pacáistíochta bia é Feachtas Miongháirí Lay's a eisíodh sa Rúis. Is é an phríomhghné amhairc ar gach paca ná aghaidh mhór atá ag miongháire. Coinníonn an phacáistíocht féiniúlacht amhairc bhunaithe Lay's agus na leideanna datha a léiríonn blas an táirge. Léirítear ar an bpaca freisin an tacaíocht a thugtar do Chlár Cairdis Fhondúireacht Best Buddies. Deonaítear rúbal amháin don chlár as gach paca a cheannaítear. Is é an aidhm teachtaireacht dhearfach a roinnt agus an bhranda a chur i láthair mar cheann a bhfuil cuspóir aige.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Lay's Smiles Campaign Pacáistíocht Bia Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lay's Smiles Campaign Pacáistíocht Bia ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lay's Smiles Campaign Pacáistíocht Bia riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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