Wildheart Organics Coinnle Cumhartheiripe by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2022
Wildheart Organics Coinnle Cumhartheiripe
Client: Depot Creative
Duais Airgid A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Wildheart Organics Coinnle Cumhartheiripe
Súil den scoth le haghaidh líne coinneal soighe le boladh orgánach iontach. Ba é an smaoineamh briseadh isteach i miondíoltóirí ardleibhéil le breathnú a sheasfadh suas le cáilíocht an táirge, le cur in iúl tríd an liopa táirge. Tá roghnú ábhair agus bailchríocha ríthábhachtach do thomhaltóirí' braistintí, ón dá thuairim tosaigh go dtí an dara meastóireacht níos meáite. Díorthaítear na dathanna a úsáidtear ó na plandaí agus na luibheanna a dhéanann gach ceann de na cumhráin. Tá cáilíocht ethereal ag na léaráidí, ag tagairt don bholadh a scaiptear isteach san aer agus coinneal ar lasadh.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Wildheart Organics Coinnle Cumhartheiripe Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wildheart Organics Coinnle Cumhartheiripe ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Wildheart Organics Coinnle Cumhartheiripe a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Team Members
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
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