Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní by Salvita Bingelyte

Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní

by Salvita Bingelyte

Client: Salvita Design

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

15,595

Verified Award Winner

Verify Award Status for #138713

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní

Téacs Leabhair: Is dearadh pacáistíochta é Roundooze Chickpea Snack do sheiceapaí rósta. Clúdaíonn an raon ocht mblaiseanna, sé cinn milis agus dhá cheann sabhóiríneacha. Cuirtear na blaiseanna milse i láthair ar chúlra dubh agus na blaiseanna sabhóiríneacha ar chúlra liath. Sainíonn miongháire tógtha ó lógó Roundooze an stíl amhairc. Tá fuinneoga dísghearrtha ar chruth súile agus béil ar gach púitse, ionas gur féidir na seiceapaí a fheiceáil roimh cheannach. Coinníonn clófhoirmeacha simplí agus dathanna teoranta an chuma éadrom is spraíúil. Tomhaiseann gach púitse 145 mm ar leithead agus 210 mm ar airde.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Roundooze Chickpea Snack Príomhfheidhm: Pacáistíocht Sneaicíní riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)