Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste by Chong Peng

Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste by Chong Peng is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste

by Chong Peng

Client: Yili Group

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste

Téacs an Leabhair: Is dearadh pacáistíochta cliste é Meiyitian a nascann pacáiste clóite le domhan branda fíorúil. Iompraíonn an phacáistíocht carachtair dhéthoiseacha agus thríthoiseacha atá bunaithe ar urlabhraí an bhranda, ag cruthú mascóid branda. Déanann tomhaltóirí na carachtair a scanadh le feidhmchlár móibíleach agus téann siad isteach sa domhan fíorúil a chruthaigh an branda. Laistigh den domhan fíorúil, tairgtear cluichí idirghníomhacha agus córas saincheaptha bábóige, agus is féidir duaiseanna a bhailiú. Is é an aidhm ná nasc níos dlúithe a chruthú idir an branda agus tomhaltóirí óga.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Meiyitian Feidhm Bhunúsach: Pacáistíocht Chliste riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team