Granovita Príomhfheidhm: Pacáistiú Granóla by Olga Takhtarova

Granovita Príomhfheidhm: Pacáistiú Granóla by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Granovita Príomhfheidhm: Pacáistiú Granóla

by Olga Takhtarova

Client: Sot B&d

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Granovita Príomhfheidhm: Pacáistiú Granóla

Is dearadh pacáistithe do ghranóla é Granovita. Cuireann bosca cairtchláir in ionad an mhála sholúbtha a úsáidtear go coitianta le haghaidh gránaigh, rud a thugann tuilleadh smachta ar an gcaoi a bhfeictear an táirge ar na seilfeanna. Tacaíonn dromchla garbh an chairtchláir le téama na maireachtála sláintiúla. Cuireann léaráidí de thorthaí agus de ghránaigh síos ar bhlas gach cineáil. Cuireann deilbhíní, litriú léiritheach agus dathanna geala teachtaireacht dhearfach in iúl. Is féidir an cairtchlár a mhúiríniú, mar sin fanann an réiteach neamhdhíobhálach don chomhshaol agus íseal ó thaobh costais de. Tomhaiseann gach bosca 160 faoi 120 faoi 40 milliméadar.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Granovita Príomhfheidhm: Pacáistiú Granóla Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Granovita Príomhfheidhm: Pacáistiú Granóla ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Granovita Príomhfheidhm: Pacáistiú Granóla a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.