Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht by Joel Derksen

Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht

by Joel Derksen

Client: Studio Otherness

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht

Téacs an Leabhair: Is dearadh pacáistíochta é Artem Luxury Watch Straps a cruthaíodh do strapaí uaireadóra atá déanta do bhailitheoirí. Sleamhnaíonn an clúdach seachtrach as an mbealach chun bosca istigh veilliúm sioctha a nochtadh, a osclaíonn ar an taobh le séala fillte. Coinníonn ionsá spúinse an strapa ina áit. Léiríonn an fhoirm bhlocúil dhealbhóireachta imill ghéara agus beachtas teicniúil. Tugann stampáil scragaill agus páipéir i liath agus gorm ríoga cuma fhorbartha theicniúil. Múnlaíodh an struchtúr chun an táirge a chur i láthair go soiléir le linn a dhíphacáistithe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Artem Luxury Watch Straps Feidhm Bhunúsach: Pacáistíocht riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue