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Valenlime Pacáistíocht by Wallrus Design Studio

Valenlime Pacáistíocht by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.


Cré-umhaPacáistíocht· 2022

Valenlime Pacáistíocht

by Wallrus Design Studio

Client: Valenlime Co.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Valenlime Pacáistíocht

Is dearadh pacáistíochta é Valenlime le haghaidh cnónna agus torthaí triomaithe nach bhfuil siúcra ná breiseáin ar bith iontu. Tomhaiseann an phacáiste 110 mm ar leithead, 27.2 mm ar doimhneacht agus 115 mm ar airde. Roghnaíodh an méid seo chun go mbeadh sé éasca a iompar agus chun lánúsáid a bhaint as toilleadh coimeádán loingseoireachta, rud a laghdaíonn lorg carbóin an iompair. Cuireann dathanna geala ecoline agus léaráidí clóite de thorthaí in ionad grianghraf. Taispeánann fuinneog thrédhearcach na torthaí triomaithe fíor atá istigh, agus nascann snáithe cnáibe feadh na himeall an léaráid leis an ábhar atá istigh.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Valenlime Pacáistíocht Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Valenlime Pacáistíocht ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Valenlime Pacáistíocht riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging
Width 110mm x Depth 27.2mm x Height 115mm
Tags
Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology
Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge
We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration
The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration
This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Patents
Copyright Valenlime co., all right reserved.
Team Members
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar

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