Messenger Angel Pacáistíocht by Musa Celik is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.
IarannPacáistíocht· 2022
Messenger Angel Pacáistíocht
by Musa Celik
Client: Kertil Cam
Duais Iarainn A' Design Award Winner in Pacáistíocht Category
- 12,453
- Verified Award Winner
- Verify Award Status for #140139
The Design
About Messenger Angel Pacáistíocht
Tá an dearadh seo ceaptha do bhranda a bunaíodh na scórtha bliain ó shin agus a bhfuil íomhá nostalgach aige i súile na gcustaiméirí. Baineann an phacáistíocht le domhan amhairc miotaseolaíoch le haistrithe datha timpeall ar an tsiombail aingil. Tagraíonn an struchtúr bláthúil i ndearadh an bhuidéil do chumhráin an bhranda. Cruthaíonn na tonnta a théann ón mbun aníos i bhfoirm bíseach éifeacht steallta cumhráin agus cruthaíonn siad an mothúchán go bhfuil na cumhráin ag cur thar maoil as an mbuidéal. Tá sé mar aidhm ag an dearadh cuma nua, nua-aimseartha a chruthú do bhranda stairiúil.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Messenger Angel Pacáistíocht Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Messenger Angel Pacáistíocht ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Messenger Angel Pacáistíocht as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.
The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle. - Dimensions & Packaging
- Height 25 cm X Length 4,6 cm X Width 8,6 cm
- Tags
- Scent, Fragrance, History, Mythological
- Production Technology
- For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
- Design Challenge
- The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
- Research
- When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.
The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand. - Inspiration
- Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.
It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle. - Project Duration
- Istanbul, 15.06.2021 - 30.12.2021
- Operation Flow
- Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.
A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo. - Team Members
- Musa Celik, Efe Esa
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