Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2022

Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna

Is dearadh pacáistíochta deochanna é Broken Top Brewing Co Craft Beer a cruthaíodh do bhranda beorach ceirde miondéantúsaíochta a dhéanann IPA agus pilsener. Tá an patrún grafach spreagtha ag bréagáin sheanaimseartha. Oiriúnaíonn lógó comhtháite do scéim dathanna gach líne táirge agus cumasctar é leis an bpatrún chun seachmall amhairc a chruthú. Tá na canna déanta d'alúmanam gorm, saincheaptha chun dath dúghorm domhain a bhaint amach nach bhfeictear go hiondúil i gcannaí alúmanaim. Fágann priontáil scaird-dúigh ardluais ollmhór le sraith dúigh bháin go bhfuil an graificí níos beoga. Coinníonn an cannlaonn caighdeánach 211 12 unsa.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Broken Top Brewing Co Craft Beer Pacáistíocht Deochanna as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable