Altitude Series Lipéad Fíona le Yanhui Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Altitude Series Lipéad Fíona le Yanhui Zhang.

AirgeadPacáistíocht· 2023

Altitude Series Lipéad Fíona

le Yanhui Zhang

Cliant: Wuhan Pufine Creative Technology Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #141117

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Altitude Series Lipéad Fíona

Is lipéad fíona é Altitude Series a cruthaíodh d'fhíonta ó réigiún Shangri-La agus a spreag léarscáileanna taisce na scéalta eachtraíochta é. Úsáideann an lipéad léarscáil airde chun airde ard agus domhanleithead íseal an limistéir fáis a léiriú. Léiríonn comhordanáidí agus figiúirí airde cáilíocht agus grád gach fíona. Tagraíonn trí dhath don timpeallacht áitiúil, le hairgead don sneachta, gorm don loch agus dubh do spéir na hoíche. Fágann comhordanáidí órga atá ardaithe beagán go bhfuil gach grád éasca le haithint. Cuirtear priontáil ultraivialait i bhfeidhm ar pháipéar speisialta a bhfuil uigeachtaí míne cuartha air a athraonann an solas.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Altitude Series Lipéad Fíona Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Altitude Series Lipéad Fíona ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Altitude Series Lipéad Fíona a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Toisí & Pacáistiú: Width: 90MM, height: 95MM
Clibeanna: Shangri-La, treasure, map, poster, wine, packaging design
Teicneolaíocht Táirgthe: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Dúshlán Deartha: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Taighde: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspioráid: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Fad an Tionscadail: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Sreabhadh Oibríochta: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Baill Foirne: Creative Director: Xia Ling
Designer: Wang Yang
Creidiúintí Íomhá: Creative Director: Xia Ling