Meer Pacáistiú Caife An Toirt by Masoud Najafi Amirkiasar

Meer Pacáistiú Caife An Toirt by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2023

Meer Pacáistiú Caife An Toirt

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Meer Pacáistiú Caife An Toirt

Baineann dearadh pacáistithe táirge nua-go-margadh ní hamháin le healaín an dearaidh ach freisin le ealaín na gcustaiméirí a thuiscint. intinn agus seasamh amach ar na seilfeanna i gcoinne iomaitheoirí. Agus na nuances seo á gcur san áireamh, tá dearadh pacáistithe Meer tar éis uigeacht an táirge deiridh a léiriú chun céadfaí uile na leannán caife a spreagadh agus a mhealladh. Chomh maith leis sin, tá ról suntasach ag an leagan amach agus ag clómhéid neamhchoitianta maidir le tomhaltóirí a mhealladh chuig an táirge. Cruthaítear an dearadh seo le súil athrú tromchúiseach a dhéanamh ar sheilf dí na siopaí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Meer Pacáistiú Caife An Toirt Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meer Pacáistiú Caife An Toirt ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Meer Pacáistiú Caife An Toirt riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020