Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh by Huizi Tian

Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh by Huizi Tian is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2023

Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh

by Huizi Tian

Client: Shero Ching

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh

Téacs Leabhair: Is dearadh pacáistíochta é Givenery Garden do thacar de thrí uachtar lámh a bhfuil éifeachtaí agus cumhráin éagsúla acu. Áirítear leis an tacar bosca bronntanais, trí bhosca aonair agus trí fheadán alúmanaim. Baintear úsáid i mbosca an bhronntanais as struchtúr claibín agus bonn a chuireann tuiscint ar shollúntacht le hoscailt an bhosca. Cosnaíonn priontáil ar chárta bán agus brat tadhaill dath na maisiúchán. Cumascann na maisiúcháin eilimintí plandaí ar nós rós, nóinín, bambú agus cufróg le clófhoireann seiris galánta. Tacaíonn tónaí dorcha le meon ciúin na dtáirgí arómaiteiripe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Givenery Garden Príomhfheidhm: Pacáistíocht Uachtar Lámh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.