Prakrishi Pacáistiú Meala by Vishal Vora

Prakrishi Pacáistiú Meala by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2023

Prakrishi Pacáistiú Meala

by Vishal Vora

Client: Prakrishi

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Pacáistiú Meala

Is dearadh pacáistithe é Prakrishi do raon de shé mhil bhlaistithe. Leathnaíonn an raon branda atá ann cheana agus coinníonn sé a stíl íostach agus a spás bán flaithiúil. Feidhmíonn móitíf stílithe atá bunaithe ar sciatháin bheacha mar phríomhghléas amhairc. Tugann an mhóitíf féiniúlacht ar leith don raon meala agus cabhraíonn sí le siopadóirí na sé bhlas a aithint óna chéile ar an tseilf. Líontar gach mil i mbuidéal gloine atá 180 milliméadar ar airde agus 100 milliméadar ar leithead. Tá lipéad an bhuidéil agus clúdach an chlaibín clóite ar pháipéar uigeach bán nádúrtha.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Prakrishi Pacáistiú Meala Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Prakrishi Pacáistiú Meala ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Prakrishi Pacáistiú Meala a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)