Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin le Jessica Yang - WeBranding Global

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin le Jessica Yang - WeBranding Global.

Cré-umhaPacáistíocht· 2023

Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin

le Jessica Yang - WeBranding Global

Cliant: WeBranding Global

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Dathanna

An Dearadh

Maidir le Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin

Téacs Leabhair: Is dearadh pacáistíochta agus aitheantais branda é Heivy do líne deochanna colaigin leachtacha. Áirítear sa líne cúig tháirge dar teideal Lullaby, Uplift, Revive, Fortify agus Protect. Úsáideann gach buidéal a dhathanna agus a phatrúin féin chun próifíl bhlas ar leith a chur in iúl, agus coinníonn leagan amach comhroinnte an raon iomlán aontaithe. Cuirtear na deochanna i láthair i mbuidéil ghloine a bhfuil tomhas 35 faoi 35 faoi 107 milliméadar orthu, déanta as ábhar atá inathchúrsáilte go hiomlán. Is é aidhm an deartha ná teachtaireacht shoiléir chomhsheasmhach a thabhairt don bhranda maidir le sláinte agus beocht.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Heivy Feidhm Phríomhúil: Pacáistíocht Deoch Colaigin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Toisí & Pacáistiú: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Clibeanna: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teicneolaíocht Táirgthe: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Dúshlán Deartha: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Taighde: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspioráid: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Fad an Tionscadail: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Sreabhadh Oibríochta: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Baill Foirne: Creative Director: Jessica Yang
WBG Creative Team