Sky Blue Pacáistíocht Deochanna Alcólacha by Jingzhang Xiao and Dongyan Ruan

Sky Blue Pacáistíocht Deochanna Alcólacha by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2023

Sky Blue Pacáistíocht Deochanna Alcólacha

by Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

16,888
Verified Award Winner
Verify Award Status for #142367

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sky Blue Pacáistíocht Deochanna Alcólacha

Dearadh pacáistíochta é Sky Blue do bhiotáille Síneach. Tá cruth mín, sruthlíneach ag an mbuidéal atá bunaithe ar bhíseach Fibonacci, rud a thugann comhréireanna cothromaithe agus a fhágann go bhfuil an buidéal éasca a láimhseáil agus a oscailt. Tá an clúdach múnlaithe i gcruth súile, a úsáidtear mar shiombail den táirge. Tugann próiseas gléiniúcháin atá neamhdhíobhálach don chomhshaol dromchla míog agus mín don ghloine agus laghdaíonn sé an dochar don chomhshaol. Cuireann an dath gorm an aurora i gcuimhne. Úsáideann an bosca struchtúr cúig-i-gceann a neartaíonn an chosaint in aghaidh brionnú.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Sky Blue Pacáistíocht Deochanna Alcólacha Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Sky Blue Pacáistíocht Deochanna Alcólacha ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Sky Blue Pacáistíocht Deochanna Alcólacha as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Dimensions & Packaging: 145mm x 108mm x 320mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Design Challenge: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Research: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inspiration: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Project Duration: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin